The 3 S’s – efficiency, sociability, and safety – are a great foundation for dating internet site. So why will it look like numerous websites are mysteriously missing out on all of them using their business plans?
Enter LikeBright, a new dating site founded in Seattle whose goal is to purge deception from online dating sites scene. Its a tall order, but Ron Lai, Sonya Lai (yes, they truly are siblings), and Nick Soman tend to be determined to satisfy it. The trio came across while studying at Harvard, and decided to receive LikeBright in 2010 within the TechStars, an organization that phone calls alone the “#1 startup accelerator on the planet,” system in Seattle.
Their objective, as told Aislyn Green of TechFlash.com, isn’t challenging: “LikeBright is a TechStars Seattle startup working to generate online dating easy, personal and safe for females.” Females every where – and plenty of males – complain concerning the not enough depend on and widespread lying that affects online dating services. For a few, it is come to be such a problem they’ve abadndoned online dating completely and only returning to the original types of online dating they’d as soon as rejected, like fulfilling through friends or at social events. LikeBright will combat this issue by “creating a dating layer on fb to simply help women fulfill men and women through the people they trust.”
The inspiration for LikeBright originated in personal expertise. Sonya had been pushed by an aspire to help her feminine pals navigate the sometimes-dangerous field of online dating sites, and wanted to put emphasis on the difficulties, typically dismissed, that women worry about in relation to trying to find love on the web. Ron, a regular tourist, ended up being encouraged to create a website that found his nomadic needs, and Nick discovered with the value of meeting a night out together through some one you confidence whenever women pal launched him to his girlfriend.
Before creating the site, the trio performed 50 alive interviews with ladies who wished to discuss their particular encounters with online dating sites. The answers they got varied from the humorous into the horrifying, like “every little thing felt good. Then he asked me personally easily smoked meth” and “He was 11 and I was required to drive him residence. He had walked right across town.” Determined your world lacked a dating web site that leaves ladies initially, LikeBright came to be.
LikeBright is dedicated to producing an atmosphere built on the 3 S’s. Signing up for your website is simple: it will take 30 seconds to sign up via Twitter Connect. This site promotes sociability by offering people a social context when it comes to singles they see and letting them communicate with pals – affixed or not – on the internet site. And it’s safe: females may use LikeBright anonymously, and every man on the internet site is actually vouched for.